Insights
Practical guides on websites, AI and technology costs for professional firms. Written in plain English, with sources.
First articles
What we're writing.
- OwnershipComing soon
Do you actually own your website?
The accounts to check today, and what to do if someone else holds them.
- AIComing soon
What an AI receptionist can and can't do for a professional office
Where AI answering helps, where it doesn't, and how to set it up safely.
- SpeedComing soon
Why template websites are slow, and what that costs in leads
How page weight affects phone visitors, and the fixes that matter most.
- AccessibilityComing soon
Is your website accessible? A plain-English checklist
Ten checks you can do yourself in under an hour.
- CostsComing soon
Cutting your tech bills: free tools that replace paid subscriptions
Where small firms overpay for email, hosting and software.
- MarketingComing soon
Landing page or full website: which one does your ad campaign need?
How to choose, with examples of each.